A young banker is cursed by an old gypsy woman and desperately tries to find a way to break the spell before she is consigned to The Pit.
Obviously owing much to the kinds of hokey horror compendiums produced by Hammer Studio and its ilk, Drag Me To Hell is obviously Sam Raimi trying to return to his roots; but this is no Evil Dead 2. It has a lot more in common with the likes of Poltergeist but Raimi’s comic strip approach doesn’t really sit well with that kind of earnest horror story and because of this it falls between two stools. It takes itself far too seriously to be fun but is too flip in its approach to be considered true horror. The flimsy plot also serves to make it seem more like an extended episode of Creepshow than a feature film.
Drag Me To Hell certainly has its moments – I always enjoy a D.I.Y. midnight exhumation – and is rather better than 99% of the dozens of dimwitted horror films that seem to get released every year, but it’s far from classic Raimi.